← All work
my own business
Lincoln Paddle Co
My own kayak and paddleboard rental business, built from scratch on Lincoln-area lakes.
the challenge
Where it started
Start an outdoor business from nothing, in Nebraska, with no budget and no audience.
what i did
What I built
- Brand, website and online booking
- Automatic texts and emails for every rental
- Social content and community (3,300+ followers)
- Events, group trips and gift cards
- Custom merch and apparel that sold
the result
Grew from zero to 7,000 customers, and taught me what running a small business really takes.
Let's build something great.
Websites, systems and stories, from one person who cares how it turns out.